Current mobile application market already crowded by a wide selection of applications. So the devoleper required to be creative not only in creating the product, but also in terms of promotion to lure users.
Dr KF Lai, CEO of Buzz City says, the challenge for most large developers is how to create applications that are unique and attractive for users.
For the year 2011, the Lai believes that the trend will lead to mobile games. Where this game users will form a community of its own.
"mobile game the stronger. We believe in 2011 became a very good year for mobile gaming communities, from the developers to brand owners who use mobile gaming to reach its target audience,"explains Lai.
The mobile gaming category most downloaded over the year yesterday by Buzz City is a genre Action & Adventurer, racing, sports, 3D games, and arcade.
Shalini Verma, Principal Analyst, Gartner Research Service Consumer Technology added, various ways can be used by developers to lure users.
Starting from hiring public relations, approached the media, social media properties to take advantage of to promote.
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